If this cookie does not exist when HubSpot manages cookies, it is considered a new session. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. This is used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. No, this isn’t a sales tactic, I just don’t wanna feel like a jerk when people ask if there’s tickets left in a few weeks and we’re all sold out.Īnalytical cookies are used to understand how visitors interact with the website. PS – Apparently last week’s post was a good one because we sold a ton of tickets, so even if you just kinda wanna come to Hustle Con make sure to get your ticket now. And dozens of other tactics to make sure customers lovegasm over your brandĪnd if you’re feeling extra frisky, check out Chubbies’ latest YouTube video… it’s kinda NSFW, but that’s never stopped you before now has it?.How he used social media to grow sales by 600%.Why Chubbies not only has a hilarious blog and newsletter, but also a manifesto.How he built a team of 150+ college ambassadors to spread Chubbies love.How the Chubbies’ wildly successful YouTube channel effected business.Whether you sell shorts, wine, ads, or content – if you wanna build a brand people LOVE then you’ll wanna hear Tom’s talk. (At $60 a pop, that’s $600,000 in sales…in one day.)Īt Hustle Con, Chubbies’ co-founder Tom Montgomery is gonna give the low down on how he’s been able to grow sales and plow down the competition by building a customer lovin’, fun havin’ lovegasm brand with army of loyal followers. Although they won’t reveal their revenue, they once sold 10,000 pairs in one day. $600,000 in one dayĬhubbies Shorts, launched in 2011 by four buddies from Stanford, has recently raised $4 million and grown to 20+ employees. One startup whose head and shoulders above the rest in the brand lovegasm and content marketing category is Chubbies Shorts, a line of short shorts aimed at young men with a booming social media presence. The biggest (and most neglected) facet of a strong user experience is building a lovable and unforgettable brand.Īnd when done properly you create a brand lovegasm for your customer.Ī startup that builds a brand lovegasm is a company users never forget and will spread with their friends.regardless if they bought the product or not. Sure, that’s a part of it, but a tiny, tiny part. You see, the foundation of an amazing user experience isn’t just how pretty or fast a startup’s site is. That reaction is the archenemy of a great user experience. “Oh, somewhere online” you say when someone asks “but I forget where.” Get the resources mentioned in this episode below.Have you ever bought something online and a week couldn’t remember where you got it from? What Allison learned from “bro’s” about finding the good stuff underneath the surfaceĪnd plenty more along the way.The biggest mistakes writers make when thinking about their target reader.Why business owners should NOT write their own copy.Why knowing your avatar is a direct link to making more money as a writer.The attributes that truly matter when defining your avatar (and it’s NOT demographics).Why defining your target audience is critical even if you’re not a sales copywriter. The questions you should ask your target readers to find out their deepest fears and desires (without being a weirdo).A simple and non-marketing-ey explanation of what an avatar actually is.
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